Premium Report - New Customers

New Customers

This report shows you your New Customers, arranging the rows by the date when the customer was created. 

This is often useful for merchants who are looking to see the totals for their recently onboarded customers. 

Using this report, you can see how many customers you added on any given day, how many of them have accepted marketing, created accounts, and placed orders at your store. 

As a Premium Report, this is available on all Paid Plans of Report Toaster. If you aren't signed up, follow these steps here to upgrade your account. 

Here is what you need to be familiar with to understand the New Customer report: 

1.) Created At: The date when a customer was originally created.

Note that by default, this report is set to look at customers created in the Last 30 Days and breaks the data down daily (see the date range, top right).

For example, if a customer was first created at your store on 2/16/2024, then they would fall under this row of the report.  

2.) Customers: The number of customers that were created in that period. 

For example, 65 customers on 2/16/2024 were created at this store. 

3.) Customers Accept Marketing: The number of customers created in that period who have agreed to accept marketing (opted into your newsletter) at your store. 

For example, 50 of the customers created on on 2/16/2024 have opted into your marketing newsletter.  

4.) Customers Account Created: The number of customers created in that period who have created an account at your store (vs. guest checkout). 

For example, 8 of the customers created on 2/16/2024 have created an account for your store.  

5.) Customers with Orders : The number of customers created in that period who have placed an order at your store average number of orders placed by each of those customers

For example, 9 of the customers created on 2/16/2024 have placed an order at your store. 

6.) Total Spent: The total amount that has been spent by these customers since they were first created at your store. 

For example, 2733.36 has been spent by the customers created on 2/16/2024. 

Like all Report Toaster reports, these reports are fully customizable - so you can adjust the date range, add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides here for more info.

For other premium reports you can add to your account, check out our other article guides here. 

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