Premium Report - Orders Per Customer

Orders Per Customer

This report is for merchants who are looking to see how many customers have placed 1, 2, 3 (etc) orders at their store. 

Using this report, you can see total number and % of customers who have placed X number of orders at your store. You can also see their average total spent and the average number of days (lifespan) between their first and last order. 

You can find this report under Customers in the left-hand menu.

As a Premium Report, this is available on all Paid Plans of Report Toaster. If you aren't signed up, follow these steps to upgrade your account.

As a customer report, bear in mind that the date range (top right) is based on the date for when the Customer was created.

So if the report is set from 2 years ago to Today, this will include any customers created in the last 2 years.

Here is what you need to be familiar with to understand the Orders Per Customer report:

1.) Orders: The number of Orders placed by this group of customers. 

For example, each customer added within that timeframe will be bucketed into rows for 1, 2, 3 (etc) orders, depending on how many they've placed at your store.

2.) Customers: The number of customers for each of those rows.

For example, 31,093 customers created in the last two years have placed 2 orders at the store. 

3.) Customers (% Total): The percentage of the total number of customers that this row represents.

For example, 31,093 customers is 16.32% of the 190,540 total. 

4.) Total Spent (avg): The average total spent for each of those customers. The more orders customers have placed at the store, the more (generally) you would expect this average to go up.

For example, each of those 31,093 customers has spent an average of $260.04. 

5.) Lifespan (Days) (avg): The average length between the First Order Date and Last Order Date for each of the customers in that row. Lifespan is always 0 for customers who have only placed one order (as their first and last order date is the same).

For example, each of the customers who have placed 2 orders at the store have an average duration of 136.97 days between their first and last order. 

Like all Report Toaster reports, these reports are fully customizable - so you can add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides here for more info.

For other premium reports you can add to your account, check out our other article guides here. 

• Related Articles

• Premium Report - Customer LTV

  Customer LTV This report shows you your Customer Lifetime Value (LTV), arranging the rows by the date when the customer was created. This is often useful for merchants who are looking to see how spending trends over time. Generally speaking, the ...

• Premium Report - New Customers

  New Customers This report shows you your New Customers, arranging the rows by the date when the customer was created. This is often useful for merchants who are looking to see the totals for their recently onboarded customers. Using this report, you ...

• Premium Report - Cohort Reports

  Cohorts (By Revenue, By Customers, By Retention) Cohort reports are used to display data about repeat purchases by customers based on when they made their first purchase. Each row of the report represents a cohort of customers that made their first ...

• Premium Report - US Tax Thresholds

  US Tax Thresholds This report is for merchants who collect sales tax in the United States so they can see the tax thresholds on a state-by-state basis. This is report is vital to see any states where you may be over/under collecting and adjust your ...

• Premium Report - First Time vs Returning Sales

  First Time vs Returning Sales First Time vs Returning Sales is used to compare orders within a select period and divide Sales numbers into First Time vs. Returning Customers for each. Unlike First Time vs Returning Customers, the date range for this ...