Order/Product/Product Variant/Vendor Return Rate
Return Rate Reports are used to compare how much of something has been sold vs how much has been returned.
These reports all follow a very similar format - tracking your Return Rate on a per-order, per-product, per-variant or per-vendor basis.
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Let's look at the Order Return Rate as an example:
Here are a few terms to be familiar with in order to understand Return Rate Reports:
1.) Orders: The number of orders you had in a given month.
For example, if I had 47,056 Orders in April 2025, 47,056 would appear in the field.
2.) Returned Orders: The number of orders you had with at least one Line Item that had a Refund (partial or full refund) in a given month.
For example, had 2,025 Orders in April 2025 that had a Line Item with a Refund in them, 2,025 would appear in the field.
3.) Return Rate: The number of Returned Orders divided by the number of Orders x100.
For example, if I had 2,025 Returned Orders out of 47,056 total, the Return Rate would be 2,025/47,056 x 100 = 4.30%.
4.) Gross Sales: The Price x Quantity for those Orders.
For example, if I had 47,056 Orders in April, and the Price x Quantity of the goods on those orders equaled 5,069,630.54, then this would display in the column for that row.
5.) Returns: The refunded amount for the Line Items that were refunded on those particular orders.
For example, if I had 2,025 Returned Orders, and the refund amounts for the line items on those orders was 357,335.76, then this would display in the column for that row.
6.) Return Pct (%): The Returns divided by the Gross Sales x 100.
For example, if Returns was 357,335.76 and the Gross Sales was 5,069,630.54, then then the calculation would be 357,335.76/5,069,630.54 x 100 = 7.05%
For Product/Product Variant and Vendor Return Rate, it works very similarly but there are a couple of different fields to account for:
7.) Quantity: The number of units sold for a particular product/variant/vendor.
For example, if I sold 970 of the Floating Flamingo product, then the Quantity would display as 970.
8.) Quantity Returned: The number of units with a refund (partial or total) for a particular product/variant/vendor.
For example, if 24 units of the Floating Flamingo product had a refund, the Quantity Returned would display as 24.
9.) Quantity Returned (%): The Quantity Returned divided by the Quantity x 100.
For example, if I sold 970 of the Floating Flamingo product and 24 were Returned, then the calculation would be 24/970 x 100 = 2.47%
Like all Report Toaster reports, these reports are fully customizable - so you can adjust the date range, add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides
here for more info.
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