Premium Report - UTM Reports

UTM Reports (Sales by UTM Campaign, UTM Source, UTM Medium, UTM Term)

UTM reports are used to see which sales in your store originate from which ad campaigns. 

Generally this is a fantastic technique to both boost your sales and acquire new customers.

However, it's critical that you can categorize the source of these orders in order to truly measure the effectiveness of these campaigns.

If you're unfamiliar with UTM parameters or need help configuring them for your ad campaigns, you may want to check out our UTM guide here 

These reports are essentially structured in the same way, the only difference is which UTM parameters are used to group the data (Campaign, Source, Medium or Term).

As Premium Reports, these are available on all Paid Plans of Report Toaster. If you aren't signed up, follow these steps here to upgrade your account.

Let's take a look at one of these, Sales by UTM Term:

Here are a few terms to be familiar with in order to understand these UTM reports:

1.) First Visit/UTM source: The UTM Source portion in the link the user first clicked to get to my store prior to completing their purchase.

For example, if the hyperlink they used to get to my store had utm_source=facebook, then facebook would appear in this field.   

2.) First Visit/UTM medium: The UTM Medium portion in the link the user first clicked to get to my store prior to completing their purchase.

For example, if the hyperlink they used to get to my store had utm_medium=paid_social, then paid_social would appear in this field.   

3.) First Visit/UTM campaign: The UTM Campaign portion in the link the user first clicked to get to my store prior to completing their purchase.

For example, if the hyperlink they used to get to my store had utm_campaign=email_backstock_cust_1_of_2, then email_backstock_cust_1_of_2 would appear in this field.   

4.) First Visit/UTM term: The UTM Term portion in the link the user first clicked to get to my store prior to completing their purchase.

For example, if the hyperlink they used to get to my store had utm_term=triggered, then triggered would appear in this field.   

Like all Report Toaster reports, these reports are fully customizable - so you can adjust the date range, add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides here for more info.

For other premium reports that can be added to your account, check out our main list here. 

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