Premium Report - UTM Reports

Premium Report - UTM Reports

UTM Reports (Sales by UTM Campaign, UTM Source, UTM Medium, UTM Term)

UTM reports are used to see which sales in your store originate from which ad campaigns. 
Generally this is a fantastic technique to both boost your sales and acquire new customers. However, it's critical that you can categorize the source of these orders in order to truly measure the effectiveness of these campaigns.

Notes
If you're unfamiliar with UTM parameters or need help configuring them for your ad campaigns, you may want to check out our UTM guide here 

These reports are essentially structured in the same way, the only difference is which UTM parameters are used to group the data (Campaign, Source, Medium or Term).

Info
As Premium Reports, these are available on all Paid Plans of Report Toaster. If you aren't signed up, follow these steps here to upgrade your account.

Let's take a look at one of these, Sales by UTM Term:



Here are a few terms to be familiar with in order to understand these UTM reports:


1.) First Visit/UTM source: The UTM Source portion in the link the user first clicked to get to my store prior to completing their purchase.

Idea
For example, if the hyperlink they used to get to my store had utm_source=Google, then Google would appear in this field.   

2.) First Visit/UTM medium: The UTM Medium portion in the link the user first clicked to get to my store prior to completing their purchase.

Idea
For example, if the hyperlink they used to get to my store had utm_medium=paid, then paid would appear in this field.   

3.) First Visit/UTM campaign: The UTM Campaign portion in the link the user first clicked to get to my store prior to completing their purchase.

Idea
For example, if the hyperlink they used to get to my store had utm_campaign=Facebook2, then Facebook2 would appear in this field.   

4.) First Visit/UTM term: The UTM Term portion in the link the user first clicked to get to my store prior to completing their purchase.

Idea
For example, if the hyperlink they used to get to my store had utm_term=inflatables, then inflatables would appear in this field.   

Like all Report Toaster reports, these reports are fully customizable - so you can adjust the date range, add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides here for more info.

Notes
For other premium reports that can be added to your account, check out our main list here


    • Related Articles

    • How to Setup and Configure UTM Parameters

      What are UTM parameters? UTM parameters are the additions to a URL that you track where visitors are coming from when they click the link to navigate to your website. You've probably actually experienced these without realizing, such as when you ...
    • Premium Report - Sales by Traffic Source

      Sales by Traffic Source Similar to the default channel group (under Traffic Sources) in Google Analytics, the Traffic Source is the different channels by which customers first arrive at your site before placing an order from the store. Found in the ...
    • Premium Report - New Customers

      New Customers This report shows you your New Customers, arranging the rows by the date when the customer was created. This is often useful for merchants who are looking to see the totals for their recently onboarded customers. Using this report, you ...
    • Premium Report - ABC Inventory

      ABC Inventory Much like the Shopify ABC Inventory Analysis report, this report asigns a letter grade (A, B, or C) to each inventory item based on its sales performance. For those of you who aren't familiar with Shopify's ABC grade for Inventory, the ...
    • Premium Report - Sell Through Reports

      Sell Through Rate (By Product, By Variant, By Vendor) Sell Through Reports are used to compare how much of something has been sold vs how much you have in stock. These reports all follow a very similar format - tracking your Sell Through Rate on a ...

     Suggestion Box

    Didn't find what you were looking for in our knowledge base? Click here to suggest an article, and we'll try to put something together for you.