Premium Report - UTM & Google Ads

UTM Campaign, UTM Source, UTM Medium, UTM Term, Google Ads

UTM reports and the Google Ads report are used to see which sales in your store originate from which ad campaigns. 

Generally this is a fantastic technique to both boost your sales and acquire new customers. However, it's critical that you can categorize the source of these orders in order to truly measure the effectiveness of these campaigns.

If you're unfamiliar with UTM parameters or need help configuring them for your ad campaigns, you may want to check out our UTM guide here 

These reports are essentially structured in the same way, but the data is broken down by either UTM Parameter (Campaign, Source, Medium or Term) or includes all of them but is filtered down only Google Campaigns (Google Ads).

As Premium Reports, these are available on all Paid Plans of Report Toaster. If you aren't signed up, follow these steps here to upgrade your account.

Let's take a look:

Here are a few terms to be familiar with in order to understand UTM & Google Ad reports:

1.) First Visit/UTM source: The UTM Source portion in the link the user first clicked to get to my store prior to completing their purchase.

For example, if the hyperlink they used to get to my store had utm_source=Google, then Google would appear in this field.   

2.) First Visit/UTM medium: The UTM Medium portion in the link the user first clicked to get to my store prior to completing their purchase.

For example, if the hyperlink they used to get to my store had utm_medium=paid, then paid would appear in this field.   

3.) First Visit/UTM campaign: The UTM Campaign portion in the link the user first clicked to get to my store prior to completing their purchase.

For example, if the hyperlink they used to get to my store had utm_campaign=Facebook2, then Facebook2 would appear in this field.   

4.) First Visit/UTM term: The UTM Term portion in the link the user first clicked to get to my store prior to completing their purchase.

For example, if the hyperlink they used to get to my store had utm_term=inflatables, then inflatables would appear in this field.   

Like all Report Toaster reports, these reports are fully customizable - so you can adjust the date range, add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides here for more info.

For other premium reports that can be added to your account, check out our main list here. 

• Related Articles

• How to Setup and Configure UTM Parameters

  What are UTM parameters? UTM parameters are the additions to a URL that you track where visitors are coming from when they click the link to navigate to your website. You've probably actually experienced these without realizing, such as when you ...

• Premium Report - New Customers

  New Customers This report shows you your New Customers, arranging the rows by the date when the customer was created. This is often useful for merchants who are looking to see the totals for their recently onboarded customers. Using this report, you ...

• Premium Report - Sell Through Reports

  Sell Through Rate (By Product, By Variant, By Vendor) Sell Through Reports are used to compare how much of something has been sold vs how much you have in stock. These reports all follow a very similar format - tracking your Sell Through Rate on a ...

• Why Should I Upgrade My Report Toaster Account?

  One of the most common questions we get from Free Plan users of Report Toaster is of course - why should I upgrade to the Paid Plan? Well, let's break it down: The Free Plan of Report Toaster is the standard default plan for Shopify and Shopify Basic ...

• Premium Report - Stock Report

  Stock Reports Stock Reports are used to compare how much of something has been sold vs how much you have in stock at each of your different locations. These reports follow a similar format to the Sell Through Reports, but the available quantity ...