Premium Report - Low/High Margin Products

Low/High Margin Products

This report shows your lowest/highest margin products that are active on your storefront.  

This is often useful for merchants who need to see which products make them the least/most money so they can make necessary adjustments. 

Using this report, you can adjust what counts as low/high margin for your particular business (adjustable via the filter). 

You can then easily identify any outliers in the product's cost/price and make changes in Shopify accordingly.

As a Premium Report, this is available on all Paid Plans of Report Toaster. If you aren't signed up, follow these steps here to upgrade your account. 

Here is what you need to be familiar with to understand the Low/High Margin Products report: 

1.) Gross Profit Margin, less than 40 OR Gross Profit Margin, greater than, 70 (FILTER): This filter ensures that only low or high margin products are included in the report.

You should adjust these numbers for what makes most sense for your particular business. 

For example, if a margin of 5% is considered low for your store and anything above 20% is considered high, you should change these numbers to 5 and 20 respectively. 

2.) Variant / Inventory Item / Cost, is set. Status equal to Active (FILTER): These filters ensure that only items with a cost that are active on your store are included in the report. 

For example, we can see that the Drifting Duck item is active and has a cost of 27.00, therefore it is included in the report. 

3.) Variant/Price: The price for a single unit of that variant.

For example, the Drifting Duck is priced at 34.99.

4.) Variant / Inventory Item / Cost: The cost to you (the merchant) for a single unit of that variant.

For example, the Drifting Duck costs us 27.00 to make. 

5.) Gross Profit: The Price minus Cost for a single unit of that variant.

For example, if the Price is 34.99 and the Cost is 27.00, then the Gross Profit is 7.99.

6.) Gross Profit Margin: Gross Profit / Price * 100. 

For example, if Gross Profit is 7.99 and the Price is 34.99, then the Gross Profit Margin would be 7.99/34.99 * 100 = 22.80%. 

Like all Report Toaster reports, this report is fully customizable - so you can adjust the date range, add/remove columns, introduce a filter, or change the sort to suit your individual needs. See our basic guides here for more info.

For other premium reports you can add to your account, check out our other article guides here. 

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