Whats New? - January 2026

It's the start of a new year, and this month, we're going over our new Low/High Margin Products report.

Let's take a look.

Low / High Margin Products

Every merchant needs to ensure their products fall within a specific product margin to stay in business.

• If the margin falls too low, then you might actually be losing money on these products once all your costs are factored in.

• If the margin is too high, then the product might be priced too high (particularly if it isn't selling).

And of course, outlier margins like these are often indicators that the price or cost are incorrect, meaning that you may need to do some cleanup.

This report is designed to show you any products that fall outside a specified Gross Profit Margin threshold.

By default, the report looks at any products that have a margin below 40% or above 70% (but this is of course adjustable to suit your business).

(click image to enlarge)

This report provides a great starting point, but can be even better if you customize it further.

For example, maybe for you, low margin is anything below 5% and high margin is anything above 20%?

Maybe you even want to have different margins for different product types or vendors?

Either way, these filters are easily adjustable, so you can change the filters, save a copy of the report, and then make the necessary changes to your products in Shopify.

See our main guide here for further information.

If you have any questions or need help in setting up something specific for your account, feel free to reach out to us at [email protected]

Until next time!